We're making the Ads Diagnostic Tool more accessible by incorporating it into the Ad Group details page. You can access this new feature via the new magnifying glass icon next to each keyword. If you are concerned that an ad is under-performing because of a particular keyword, you can point your cursor at the magnifying glass to get an instant diagnosis for that keyword. If the Ads Diagnostic Tool finds an issue that may be related to that keyword, you can receive troubleshooting suggestions by clicking the "What can I do now" link that appears inside the help bubble. If there are no issues with your keyword, the bubble will tell you that your ad is running normally on Google.com.We've also added some very useful features to the full Ads Diagnostic Tool on the Tools page. Now you can request diagnostics for ads running in a specific geographic location. Another new feature in the Ads Diagnostic Tool is a direct link to the ad preview page for specific keywords. By clicking on "Preview search results" link for each keyword, you can now view what your ad looks like and where it's showing up on the search results page without creating an impression.
1. The complete address of the web page where the issue occurred.2. What you were doing when the problem occurred. We like as much detail as possible, so you might make a list of the steps you took. For example, 'First, I logged into my AdWords account. Second, I clicked on the link for Campaign #2. Third, I got an error message.'3. The complete text of any error messages. It is very helpful for us to know the exact error message you saw.4. Information about your computer's operating system. Knowing whether you use Windows PC or a Mac can help us better identify the problem.5. Information about your web browser. Is it Firefox, Internet Explorer, or another browser? What version? In most browsers, you can usually find the version number by selecting 'About' under the Help menu.
On Saturday, November 11th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PST due to system maintenance. While you won't be able to log into your account during this time, your campaigns will continue to run as usual. We apologize for any inconvenience.
In the next few days, we will be making two changes to how AdWords evaluates landing page quality. First, we'll begin incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as we do for ads showing on Google.com and the search network. Advertisers who may be providing a poor experience on their site will notice that their traffic across the content network decreases as a result of this change. Second, we're improving our algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.As with our July system update, both of these changes will affect a very small portion of advertisers, so the vast majority of advertisers will not be affected at all by either change. However, those who may be providing a low quality user experience will see an increase in their minimum bids for Google.com and the search network and/or a decrease in traffic across the content network. In most cases, we expect that the higher minimum bids will cause the low quality ads and keywords to become "inactive for search." Since July, we've received quite a few questions from advertisers about our landing page quality initiatives, and I'd like to address the most common ones today:Why are you focusing on landing page quality?The goal of our ongoing landing page quality initiative is to improve the experience of our users by providing high quality results not only in the ad text, but also once the user has clicked through to the site. We strongly believe that an excellent experience on the advertiser's site is an essential element in earning the continued trust of our users. Clearly, the better the user experience, the more likely it is that users (who are also your potential customers) will continue to seek out -- and click on -- AdWords ads over the long term. This is to the advantage of everyone: users, advertisers, and Google alike.What do you consider to be a high quality landing page?While we suggest landing page and site guidelines, we don't provide more specific recommendations because there's no one-size-fits-all approach to best create landing pages. We therefore encourage you to focus on building landing pages that are best for your users, whether they come from AdWords or other sources. In doing this, it may be instructive to put yourself in your customer's shoes and closely examine what it is that leads you to explore and do business with a site rather than simply click the "Back" button.Will my landing page quality affect my ad's position?Not for Google search. While one's landing page quality is directly correlated with the minimum bid required for one's ads to run, it does not affect your ads position (or 'rank', as it is often referred to) at all. However, since there is no minimum bid requirement for contextually-targeted ads, low quality landing pages will result in the need to bid higher to compete in the auction, which could also impact your position on pages in the network.
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