Example: A multichannel retailer wants to reach people close to their stores searching for “party supplies.” Using bid adjustments, with three simple entries, they can bid 50% higher for people searching up to a mile away, 20% lower for searches on weekdays, and 25% higher for searches on smartphones.
Continuing the example above: The retailer’s max CPC bid for the keyword [party supplies] is $1. When someone searches for “party supplies” on a smartphone within a mile radius from the store on Wednesday, then the location, time, and mobile bid adjustments set will apply. So this retailer’s CPC bid for this particular search would be adjusted to $1.50 ($1 x (100% + 50%) x (100% - 20%) x (100% + 25%) = $1.50).
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