On February 13, Google Shopping results in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and the Czech Republic began to transition to a new commercial experience built on Product Listing Ads. If you’re a merchant in one of these countries and you’re currently promoting your products on Google Shopping for free, you’ll need to create a Product Listing Ad campaign to maintain your traffic and presence. You can learn more about this transition in our
recent announcement.
KEEP YOUR PRODUCTS VISIBLE
To ensure that your products remain eligible for promotion on Google Shopping, we’ve built an easy way for you to create Product Listing Ads.
You can complete the following three simple steps in Merchant Center:
- Set up a basic Product Listing Ad campaign
You’ll be able to create a new AdWords account in Merchant Center if you don’t already have one.
- Customize your campaign
Set a daily budget and one single maximum cost-per-click bid. You can modify these settings any time after you create your campaign.
- Provide your billing information
You’ll be taken to your AdWords account to provide or confirm your billing information.
For a detailed step-by-step guide to getting started with Product Listing Ads and to apply for a promotional credit (available for a limited time only), please visit
this page.
PROMOTE YOUR PRODUCTS ACROSS DEVICES
With the recent launch of
AdWords enhanced campaigns, it’s now easier than ever to promote your products across devices. This is crucial in a world where people are constantly connected and moving from one device to another. We encourage you to
upgrade existing product listing ad campaigns to an enhanced campaign with appropriate
bid adjustments.
If you need help getting started with Google Shopping, please visit the
Google Shopping website or email us through
this form.
Posted by: Sameer Samat, Vice President of Product Management, Google Shopping
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