With
89% of consumers planning to use the internet to help with holiday shopping this year, our elves have been hard at work improving
Google Shopping to help them discover your products and connect with your store.
A new shopping experience on desktop, tablet and mobile
It’s easier than ever for users to browse and hone in on items they want to buy like
cameras,
ski jackets, and
ice cream makers. They can quickly preview details like sizes, colors, description, and even if it’s available at a nearby local store. “Visually similar” results give shoppers suggestions if they’ve found something that’s
almost perfect but not quite. Make sure your products shine by following our
holiday tips.
Get on people’s shortlists
Shortlists help people keep track of products that catch their eye, compare them at a glance, and share ideas with friends and family. Shortlists now also stay at the top of the page while someone is browsing Google Shopping, so she can cross off items on her shopping list as she goes. When people add products to their shortlists, photos, price and detailed information are automatically saved, too -- so make sure your product feed is up-to-date and has all the necessary information that makes it easy for them to choose your store when they’re ready to buy.
360° views for more products
Sometimes it’s hard to imagine what an item actually looks like from the online picture. Now, for many items on Google Shopping, users can see a 360° view of the products. These interactive images bring users the in-store feeling of holding and touching a product. If you’re manufacturer or brand interested in displaying these rich images of your products on Google Shopping, please fill out
this form.
We will continue to improve Google Shopping to help retailers of all sizes reach more customers not just during the holiday season, but all year long.
Posted by Karen Corby, Senior Product Manager, Google Shopping
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