“We rely on phone calls to connect directly with our customers and help them purchase the products they need. Though we’ve always known clicks on our search ads result in calls from our website, we haven't been able to easily measure and tie them back to our AdWords campaigns. After implementing website call conversions, we discovered that AdWords was not only driving over twice as many calls than previously thought, but that our customers also talk to us for over five minutes on calls originating from our site. Insights like these are helping shape our web strategy and the way we serve our customers.” - Jeremy Foster, Director of Marketing, 1000Bulbs.com
“Prior to website call conversions, we didn’t have the ability to track ROI when prospects clicked through our ads and called our sales center. Website call conversions has enabled us to better attribute lead and sales activity to the correct AdWords campaign after seeing a 79% increase in the total calls attributed to AdWords.” - Elan Hasson, Digital Marketing and Information Manager, People's Trust Insurance
"I’m so pleased and impressed with the results we’ve received with our Google website call conversions. The exceptional support of Google, along with the actual product, has proven measurable results. Our AdWords call volume increased by 147%! It’s great to see how many calls we are receiving from search now. The directions, along with the implementation, were simple and easy to follow." - Paige Polatas, B2B Marketer, Valpak Direct Marketing Systems
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