How do you select the best keywords so your ad shows to consumers most likely to download your app? Use the keyword suggestion tool for app ads on search. This tool suggests keywords to include in your campaign based on top queries used for finding your app on Google Play and Google Search. FarFaria, a leading children’s e-book app, expanded their Google search ads keyword lists by using this tool and was able to unlock 30% more app downloads while maintaining a click through rate of 3% and a cost per install that was 50% below other mobile networks.
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