This year, we’re working to bring this “HTTPS Everywhere” mission to our ads products as well, to support all of our advertiser and publisher partners. Here are some of the specific initiatives we’re working on:
- We’ve moved all YouTube ads to HTTPS as of the end of 2014.
- Search on Google.com is already encrypted for a vast majority of users and we are working towards encrypting search ads across our systems.
- By June 30, 2015, the vast majority of mobile, video, and desktop display ads served to the Google Display Network, AdMob and DoubleClick publishers will be encrypted.
- Also by June 30, 2015, advertisers using any of our buying platforms, including AdWords and DoubleClick, will be able to serve HTTPS-encrypted display ads to all HTTPS-enabled inventory.
Of course we’re not alone in this goal. By encrypting ads, the advertising industry can help make the internet a little safer for all users. Recently, the Interactive Advertising Bureau (IAB) published
a call to action to adopt HTTPS ads, and many industry players are also working to meet HTTPS requirements. We’re big supporters of these industry-wide efforts to make HTTPS everywhere a reality.
Our HTTPS Everywhere ads initiatives will join some of our other efforts to provide a great ads experience online for our users, like “
Why this Ad?”, “
Mute This Ad” and
TrueView skippable ads. With these security changes to our ads systems, we’re one step closer to ensuring users everywhere are safe and secure every time they choose to watch a video, map out a trip in a new city, or open their favorite app.
Posted by Neal Mohan, Vice President, Product Management, Display and Video Ads and Jerry Dischler, Vice President Product Management, AdWords
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