Over the next few weeks, we’ll be rolling out three new features to help multi-channel advertisers more easily manage their reporting and find the insights that matter most to them.
For advertisers with multiple types of campaigns and advertising goals, reporting can be a tedious and time-consuming task. For example, to report on specific goals related to your Search, Display or Shopping Network campaigns, you may find yourself filtering for your campaign type, and re-adjusting your columns several times to view the information you need.
With these three new reporting features, you’ll now be able to easily
- Filter your account by campaign type
- See more relevant columns more quickly
- Apply column sets based on your advertising goals
Easily filter your account by campaign type
The new
campaign type selector lets you quickly filter your account by campaign type, so you can see results for just your Search, Display or Shopping Network campaigns. For example, if you’re reporting on Display Network performance, you can quickly see all ad groups in your Display campaigns with one simple step.
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| Easily filter for the campaign types you want to view |
See more relevant columns based on campaign type
Are you tired of constantly switching columns when you go from reporting on Search Network campaigns to reporting on Display Network campaigns? Now, your
last viewed columns, which previously have only been stored by tab - like campaign, ad group or keywords - will be stored by both tab and campaign type.
Let’s say you're on the
Ad groups tab looking at the Clicks and Avg. CPC columns for a Search campaign. Then, you look at the ad groups in a Display campaign and adjust your columns to see Impressions and Avg. CPM. Now, when you look at the Ad groups tab for Search campaigns, you’ll see columns for Clicks and Avg. CPC. But when you switch to Display Network campaigns, you’ll see Impressions and Avg. CPM. This lets you quickly see more relevant columns based on your campaign type.
Quickly apply column sets based on your advertising goals
To make it faster and easier to view data for specific advertising goals, we’re introducing
pre-defined column sets. These column sets help you quickly load up reporting columns that are tailored to different advertising goals. For example, you may have multiple Display campaigns, some that are focused on branding goals, and others that are focused on performance goals. With pre-defined column sets, you can easily switch your reporting view to see columns specific to each of these advertising goals. And, you can always get back to your last column selection by choosing
Custom from the "Columns" drop-down menu.
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| Pre-defined column sets help you find insights for Branding or Conversion Goals |
Next steps
These reporting improvements will be rolled out over the next few weeks to advertisers with more than one type of campaign in their account. To learn how you can start using them in your daily reporting, check out our
Help Center.
Posted by Pallavi Naresh, Product Manager, AdWords 
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