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Would you like to see a graph of the number of clicks you received over the past month? Or how about a report the number of conversions you received during that Mother's Day promotion? The 'custom report' feature allows you to generate reports that track the parameters and date ranges you specify. You can even save these reports or have them emailed to you on a regular basis. Read more about it here.
Sometimes it's better not to send customers to your home page, but instead to a more specific page based on their search term. You can do this by specifying different destination URLs for individual keywords. When customers search for "blue suede shoes" and click on your ad, you can then send them directly to a page containing your entire inventory of blue suede shoes. This practice can lead to higher conversion rates, and could allow you to get more value from your clicks. Read more about it here.
My Client Center dashboard enhancementsWe've made some updates to the My Client Center dashboard so you can now easily sort accounts by start or end date, view daily budgets for online accounts, view yesterday's account spend (in addition to this month, or the last 7, 30, or 90 days), and find out when client accounts were linked to My Client Center.
Account Performance Suggestions email preferencesYou can now change your preference for receiving account performance suggestions emails in the User Preferences section of the "My Account" tab.
On May 20, 2005, the AdWords system will be unavailable from approximately 9 p.m. to 9:45 p.m. PDT (US) due to system maintenance. We apologize for any inconvenience.
If your ad text includes a term from your keyword list, that term will appear in bold text when that word is in a user's search. This can help improve the clickthrough rate of your ad, as its relevance is highlighted to the user. So the next time you're writing a new ad, boldly experiment with using a keyword in the copy or title. Want more details? Take a look here.
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