The AdWords team brings its Ad Innovations to Search Engine Strategies New York
Thursday, March 17, 2011
It’s that time of year again - the AdWords team is making its annual pilgrimage to New York for Search Engine Strategies. If you’re planning on attending the conference, we’d love you to stop by and meet the team. We’ll have senior AdWords and DoubleClick executives presenting our newest ad innovations as well as a booth full of knowledgeable Google staffers to answer your questions.
Here are a few Google sessions to put on your SES agenda (for the full Google schedule, refer to the SES website):
DoubleClick Search V3 Preview
Tuesday, March 22, 1:30-2:30pm
Over the past few months, the Google team has been hard at work on an upgraded version of DoubleClick Search - a tool that allows you to manage search campaigns across the major search engines in one interface. With significant improvements in speed, intuitive design, and new features, DoubleClick Search V3 is being built to make your life as a search marketing professional much easier. See how we’re innovating in this area and get a preview of the upgraded product.
Speakers:
Wednesday, March 23 1:00-2:00pm
Search funnels and site links and and call metrics - oh my! Take a crash course in the latest AdWords innovations. Discover new ad formats, tools to simplify and automate account management, new ways to scale your ads across the Google Network, and more. For a sneak preview, visit: www.google.com/ads/innovations/
Speakers:
Wednesday, March 23 3:45-4:45pm
More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Speaker:
Here are a few Google sessions to put on your SES agenda (for the full Google schedule, refer to the SES website):
DoubleClick Search V3 Preview
Tuesday, March 22, 1:30-2:30pm
Over the past few months, the Google team has been hard at work on an upgraded version of DoubleClick Search - a tool that allows you to manage search campaigns across the major search engines in one interface. With significant improvements in speed, intuitive design, and new features, DoubleClick Search V3 is being built to make your life as a search marketing professional much easier. See how we’re innovating in this area and get a preview of the upgraded product.
Speakers:
- Ariel Bardin, Director of Product Management
- Scott Silver, Director of Engineering
Wednesday, March 23 1:00-2:00pm
Search funnels and site links and and call metrics - oh my! Take a crash course in the latest AdWords innovations. Discover new ad formats, tools to simplify and automate account management, new ways to scale your ads across the Google Network, and more. For a sneak preview, visit: www.google.com/ads/innovations/
Speakers:
- Jeff Gillis, Product Marketing Manager, Search Funnels and Analytics
- Dan Friedman, Product Marketing Manager, New Ad Formats
- Aleandra Kenin, Product Marketing Manager, Opportunities tab and ACE
- Jessie Marmon Haines, Group Product Marketing Manager, Mobile
Wednesday, March 23 3:45-4:45pm
More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Speaker:
- Frederick Vallaeys, AdWords Evangelist, Google
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