Watchtime for product review videos on YouTube has grown more than 20% in just the past month as shoppers turn to video to research products before the holidays.
1 In fact, one in every four shoppers say online videos are their go-to source for gift ideas.
2 This week, one of the biggest shopping weeks of the year, we’re helping consumers discover the best products to grab with our third
Awesome Stuff Week, Gift Grab.
Creators such as
Lamarr Wilson,
Unbox Therapy,
Feast of Fiction,
Erica Griffin and
Hot Pepper Gaming, will share their take on the top trending toys, video games, consumer electronics and housewares to help shoppers prepare for Black Friday and Cyber Monday. Best of all, they can avoid the post-turkey crowds and cross items off their holiday gift lists by shopping the products in each video.
 |
| Lamarr Wilson shares his take on this week's top trending toys |
For AdWords advertisers running Shopping campaigns, Awesome Stuff Week provides a new opportunity to showcase products alongside contextually relevant creator content.
Show your products on these videos by making sure your Shopping campaigns are opted into
search partners within your campaign settings.
Lastly, discover the latest shoppable videos by subscribing to the
Awesome Stuff Week YouTube channel and tune in next week when creators reveal the best beauty tips, recipes and last minute holiday gifts, with Awesome Stuff Week Unwrapped.
Vikram Tank, Product Marketing Manager, Art Copy & Code
1 Google Data Oct 17-Nov 16 vs. Sept 17 - Oct 16, 2015. United States. Classification as a "product review," was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
2 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015
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